Why Lead Nurturing Works For Property Managers

  Did you hear the story about the property manager that made a ton of money by ignoring their most valuable sales leads? Me either. Today we're talking about why email marketing, and more specifically lead nurturing is a huge untapped opportunity in your business. Want to go deeper? Up your knowledge game with these related webinars: Why You Need A Lead Nurturing Strategy How to Develop Your Lead Nurturing…

Read More

Punching Above Your Weight Class: Underdog Strategies For Property Managers

  Are you in a market with larger competitors? Do you ever worry about new, well funded, national brands entering your area and taking market share? The truth is that Goliath's get defeated by David's all the time. Don't believe me? Go read political scientist Ivan Arreguín-Toft's book, "How the Weak Win Wars" where he proves this very point. From warfare to sports, underdogs can win when they employ the…

Read More

Content is for Closers: How to Leverage Sales Collateral to Close Deals

  You know why I love Mondays? Because it represents endless possibility. A blank slate and a fresh start to hatch caffeine fueled plans for world takeover. Today I want to talk to you about one way you can SERIOUSLY upgrade your sales game going forward. [Cue dramatic music] Enter... sales collateral. Definition: Sales collateral are the materials developed by a company to assist the sales process. Impact: Pushing warm…

Read More

The Key to Great Sales Follow-up

  Happy Friday Closers! Today we're starting a three part video series on sales best practices for property managers. The first video covers the fundamentals of sales follow up. Three things mentioned in this video: Different lead distribution models The importance of using a follow up schedule Following up until you get a definitive answer Prioritizing phone over email You can download the LeadSimple follow up plan as well as…

Read More

Extreme Tech, VC Funding & Disruption in the Property Management Industry

  Property management isn't exactly known for being cutting edge when it comes to things like technology, automation, data analysis. That's why why this news clip caught our eye... “Property management is one of those industries that typically lags behind the rest of the U.S. economy in terms of technology, customer service and transparency. Castle, is trying to bring the industry up to date with its automated property management…

Read More