In part 1 we covered the WHY, now we cover the HOW of building a lead nurturing program.
You may agree you need a better follow up program and be excited about implementing a lead nurturing strategy. But the question is:
- What do you say?
- When do you say it?
- How can you automate the process to ensure flawless execution?
In their 2014 Lead Nurturing Benchmark Study, DemandGen asked, "What have you seen as the greatest challenges of lead nurture programs?"
39% - Lack of insights into best practices on lead nurture framework
66% - Developing targeted content by buyer stage/interest
37% - Shortage of data on which leads to nurture
45% - Building the right timing/workflows for campaigns
32% - Lack of support from sales team in following up on nurtured leads
This webinar will focus on the HOW of executing a lead nurturing program.
We will cover issues like...
- The Five Step Lead Nurturing Gameplan
- How to identify what your prospects are doing at each of the 5 key buying stages
- What types of content you need at each stage of the buying process
Learn from two lead nurturing veterans with years of experience in the property management industry.
About Alex Osenenko
Alex Osenenko is the President and CEO of Fourandhalf.com - a Marketing Agency that works exclusively with the Property Management industry. Alex is a regular NARPM speaker and has spent the last 5 years helping Property Management companies utilize the latest technology to thrive.
About Jordan Muela
Jordan is LeadSimple's CEO and resident sales expert. He's been helping property managers generate owner leads since 2008 and lives and breathes lead generation and conversion. He's living proof that it's possible to be both ADHD and deeply passionate about utilizing the right systems to make critical business processes run like clockwork.