Are you in a market with larger competitors?
Do you ever worry about new, well funded, national brands entering your area and taking market share?
The truth is that Goliath's get defeated by David's all the time.
Don't believe me? Go read political scientist Ivan Arreguín-Toft's book, "How the Weak Win Wars" where he proves this very point.
From warfare to sports, underdogs can win when they employ the right strategies. It's no different when it comes to property management marketing and sales warfare.
In this interview with Mike O'Neil we cover:
- Why underdogs need to take risks
2.How to use the insurgent approach maximize your odds of winning
- The five phases of the organizational life cycle
- And much much more...
Regardless of whether you manage 100 or 1,000 doors, you need to be thinking about how you can build AND MAINTAIN competitive advantage.
Mike O'Neil is a battle hardened marketer with years of experience in the property management space. He possesses the rare insights of both a strategist and a tactician and he will be sharing a perspective informed by spending years on the front lines of executing sales and marketing strategies.