This event is a live, no holds barred, tear down of property management websites and landing pages.
What is a tear down? Think of it as a very honest and frank assessment of what elements are, and are not, helping a website do it's one and only job of converting visitors into leads.
“A website without conversion rate optimization is like a car with no wheels – it will take you nowhere.” - Jeremy Abel
We will be assessing and critiquing a series of property management websites and landing pages solely on the basis of their ability to sell and no awards will be given for pretty graphics or nice copy if it doesn’t advance the chief goal: conversion.