Extreme Tech, VC Funding & Disruption in the Property Management Industry


Property management isn't exactly known for being cutting edge when it comes to things like technology, automation, data analysis.

That's why why this news clip caught our eye...

“Property management is one of those industries that typically lags behind the rest of the U.S. economy in terms of technology, customer service and transparency. Castle, is trying to bring the industry up to date with its automated property management platform."

Max Nussenbaum is young, hungry and represents a sea change in the property management industry.

The secret is out about the opportunity that exists in our sleepy little industry and outside capital is making a play to enter and exploit a soft market. And we're not talking about hedge funds buying up property portfolio's.

Don't believe us? Consider the following:

  1. RentersWarehouse was purchased by private equity group NPG in 2011, and is now being capitalized and run former Goldman Sachs execs.
  2. Bay area startup OneRent raises, $5.5M to "disrupt rental market" by providing "end-to-end property management service".
  3. PM startup Castle, (our guest) raises $2.8M to build a hybrid service / software model that combines "technology and on-demand labor".
  4. Max's company Castle is bringing startup thinking and technology to the long standing challenges of property management and there are some incredibly exciting things that are coming out of that. You don't want to miss this interview.

Below: Rather than use off the shelf PM software like AppFolio or Propertyware, Castle has built their own (no you can't license it).

This interview hosted by LeadSimple CEO, Jordan Muela covers:

  1. How Castle almost folded before they were chosen to join the world most powerful starup incubator and raised their first venture round.
  2. Why outside investors and placing bets on transforming this industry.
  3. How a tech startup does property management differently.
    The technology platforms Castle is building to achieve scale.
Jordan Muela

Jordan Muela


Jordan is LeadSimple's CEO and resident sales expert. He's been helping property managers generate owner leads since 2008 and lives and breathes lead generation and conversion.