Know thy numbers... arguably the first commandment of business success.
But that begs the question... what numbers?
"If you can't measure it, you can't improve it" - Peter Drucker
Has this ever happened to you?
You're at an industry event talking with a new acquaintance when they tell you some unbelievable stat about how their business is just exploding. And you nod and smile while inwardly wondering... "is that even possible"?
As an industry, we don't spend a lot of time talking about the growth metrics that really matter. I'm not talking about website visits or how many leads you got last month (although I hope you're tracking that).
This event is focused on digging into the core growth levers that will help / hurt you regardless of what marketing strategy you put in place.
In this live crowdcast we will be breaking down:
Why - Why tracking your growth metrics is non-optional if you're serious about aggressive growth.
How - The 80/20 approach to tracking and the specific KPI's to look at.
What - How to get CLEAN numbers and segment your data so that it's actually useful.
Our two guests: